About
I'm a multi-disciplinary designer focused on UI, UX and Visual Design. Currently working as a UI/UX Designer Wells Fargo India Solutions Pvt. Ltd., Hyderabad.
UI/UX Designer
Proficient in Graphics Design, Interactive Design, Illustration, User Research and Visual Communication. I enjoy a hot cup of coffee and light music plugged in during my work.
- Birthday: 29th August
- City: Hyderabad, India
Passion
Outside my work, Travelling is my passion. Traveling to new places and stepping my foot all around the globe is my biggest dream.
Skills
My creative skills are more in towards UI Designing with an experience in adopting to rapid prototyping. Axure is the tool used predominately in my experience, with Figma, Adobe XD and Invision are other tools of knowledge I gained.
Resume
Brief details related to my education and experience
Summary
Skills
Design Tools
Figma
Axure RP
Adobe XD
Adobe Illustrator
Adobe Photoshop
User Research
A/B Testing
Usability Testing
Personas
User Interviews
Surveys
Design Methods
Design Thinking
User Centered Design (UCD)
Heuristic Evaluation
Lean UX
UI Architecture
Responsive Design
Project Management
Agile Philosophy
Scrum Methodology
Waterfall Model Release Cycle
Education
Bachelor's in Mechanical Engineering
2007 - 2011
Gayatri Vidya Parishad College of Engineering, Visakhpatnam
Professional Experience
Senior Product Designer
2021 - Present
Wells Fargo India Solutions Pvt. Ltd., Hyderabad
- Designed a self-service HR platform for enterprise employees, leading to a 50% increase in user engagement and a 30% reduction in ticket requests and manual support within the first year.
- Manage a cross-functional team to revamp the knowledge base and support article library, utilizing automated tools, resulting in lowering user engagement time by 25%, driven by data insights.
- Initiated a user experience transformation, leveraging virtual chat agents and tools for minimized waiting time and expedite HR request resolutions.
- Conducted user research and usability testing to translate insights into design concepts and solved complex UX problems, resulting in a 20% increase in user satisfaction and improved product usability.
- Established high-fidelity prototypes and branded logos using Figma and Adobe Illustrator, improving stakeholder buy-in, streamlining feedback cycles by 40%, and accelerating decision-making.
- Mentoring junior designers, fostering a culture of creativity, collaboration, and professional growth within the team.
- Advocate for inclusive design principles and interface guidelines in SDLC process leading to the launch of ADA-compliant digital products, bolstering brand reputation among socially conscious users.
Lead UI/UX Designer
2013 - 2021
Tata Consultancy Services, Hyderabad
- Spearheaded a team of around 6 UX Designers for a tenure of 4+ years to provide a best-in-class talent.
- Crafted wireframes, storyboards, design patterns, and user pathways, improving the product process by 20%.
- Elevated the end-to-end experience of CRM systems by conducting usability reviews, identifying UX issues, and proposing recommendations.
- Successfully articulated nine complex interactive design concepts clearly for audiences at both product and business levels, resulting in increased stakeholder buy-in.
- Facilitated design-thinking workshops, identifying key user pain points, and driving subsequent improvements to the product roadmap.
- Partnered with engineering, product teams and product owners to incorporate user feedback into product iterations, resulting in 15% less customer reported issues and build a strong partnership across the teams.
- Devised a wide-ranging design system that streamlined the collaborative workflow, saving over 100 hours annually and ensuring consistency across applications.
Front-End UI Developer
2011 - 2013
Tata Consultancy Services, Hyderabad
- Keen in creating reusable UI components with React and styled components, boosting scalability, web performance and reusability by 75%.
- Simulated processes for web applications and server-side JavaScript codes to build 20+ web forms.
- Implemented and ensured quality control for all graphical assets, resulting in successful approval rates above 95% from stakeholders during project milestones.
- Identified cross-browser compatibility issues within browser detection scripts while writing code, improving page load time by 30+ seconds.
My Works
Sample design of the works captured
OVA Logistics
A unified trusted, robust, cost-effective, technologically enabled, integrated logistics ecosystem in India.
OVA Taxi
A ride-hiring mobile app for Passengers and Driver Partners as part of commuting all across UK.
OVA Mobile App
A mobile app for the OVA subscribers to use the services, customize the tariff plans and pay bills online.
Learning Portal
A mobile first e-learning platform for users targeted for an unlimited participation and access to all knowledge at your finger tips.
Process
My typical approach for a design
Empathy
Identifying the people who use the product, what they will use it for and the conditions under which they will use it. Multiple range solutions are derived and start to research on a technically feasible and financially viable solution
Design
Build user profiles, produce materials that will aid the outlining of the project content, screen flows, navigation models, task flows, user journeys. Creation of design specifications and evolve wireframes into full design solution with a high-fidelity prototype
Evaluation
Evaluation is a constant activity along while working on the solution. Evaluate design with stakeholders to obtain feedback and conduct usability testing
Implementation
Complete design and produce deliverables. Sharing the design artifacts to the Business Stakeholders and Development teams
Contact
Location:
Madhapur, Hyderabad, 500081
Email:
vardhan298@gmail.com
Call:
+91-9966936100